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A review by labbyreads
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore
5.0
A rare five-star for me, which is largely attributable to the fact that I'm currently working at an organization going through this transition.
It did not occur to me at the onset of this reading that I would find this book as impactful as I ultimately did. This came up as a choice reading with a book club from the Peopleware group. I picked it up for the discussion, but I got so much out of it.
The idea of the chasm itself is a game-changer. If you're working at any level at a tech organization in the early adopter phase then I highly recommend picking this book up. Even though I'm not in marketing or leadership this book has already paid off in dividends in the way that I understand the approach our Executive Leadership Team is taking to our vision and current mission at my current employer.
Once Moore introduces readers to the chasm, he wastes no time getting straight to the tactics that have led successful organizations to cross the chasm. I was able to easily identify how my organization had leveraged partnerships and allies for their initial invasion into the market and talk intelligently about what the market alternative and product alternative were for the organization where I work.
I cannot recommend this one enough. If you're working in tech and your organization is in the start-up or early adoption phase, pick this one up. If you regret it, please come tell me why.
It did not occur to me at the onset of this reading that I would find this book as impactful as I ultimately did. This came up as a choice reading with a book club from the Peopleware group. I picked it up for the discussion, but I got so much out of it.
The idea of the chasm itself is a game-changer. If you're working at any level at a tech organization in the early adopter phase then I highly recommend picking this book up. Even though I'm not in marketing or leadership this book has already paid off in dividends in the way that I understand the approach our Executive Leadership Team is taking to our vision and current mission at my current employer.
Once Moore introduces readers to the chasm, he wastes no time getting straight to the tactics that have led successful organizations to cross the chasm. I was able to easily identify how my organization had leveraged partnerships and allies for their initial invasion into the market and talk intelligently about what the market alternative and product alternative were for the organization where I work.
I cannot recommend this one enough. If you're working in tech and your organization is in the start-up or early adoption phase, pick this one up. If you regret it, please come tell me why.