A review by rachcannoli
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Amy Wallace, Ed Catmull

3.0

I wished this book was more interesting than it actually was. It falls under my common non-fiction issue when a non-author writes a book so it comes off very factual, but not interesting in any way. It kind of came off matter-of-fact and maybe if I was a more technical person or wished to be in animation this would be fascinating, but it just wasn't quite there. I liked some of the thought process behind figuring out stories and their process, but it's ironic that their main mission is about how important story is but this book basically reads like a textbook. I can respect why people who are already in the know with animation or even any kind of computer design or art, but seeing as I just wanted some fun insight into a cool company and movies I love, it just didn't quite hit the mark for me.