A review by elisehernke
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Amy Wallace, Ed Catmull

4.0

Really fantastic insights about running creative corporations and how to nurture the processes that allow for interesting stories to flourish, while still making money and being profitable, etc.
Notably, this book was rereleased in 2019 after John Lassiter stepped down from Disney & started his own company (after some unfavorable allegations) and Ed Catmull retired. Would be interested to grab his thoughts on what’s happened to the company in the past decade.