A review by giftsintogold
Fanocracy: Turning Fans Into Customers and Customers Into Fans by Reiko Scott, David Meerman Scott

5.0

Authors David and Reiko Scott master the art of storytelling to fan the flames around creating a fanocracy. While the term might seem a bit like hyperbole, the stories and concepts shared throughout the book reveal building real connections between customers and businesses is not only valuable but also attainable.