Routledge Studies in Marketing

Ethnic Marketing: Theory, Practice and Entrepreneurship by John Stanton, Guilherme Pires
Ethnic Marketing: Theory, Practice and Entrepreneurship
—
John Stanton, Guilherme Pires

Ethnic Marketing: Theory, Practice and Entrepreneurship

Routledge Studies in Marketing

John Stanton, Guilherme Pires

358 pages • paperback

nonfiction business economics challenging informative reflective medium-paced