J-B-Umbs

Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System by Anders Gustafsson, Matthew D. Johnson

Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System

J-B-Umbs

Anders Gustafsson, Matthew D. Johnson

240 pages • hardcover

nonfiction business economics medium-paced
Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation by Anders Gustafsson, Matthew D. Johnson

Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation

J-B-Umbs

Anders Gustafsson, Matthew D. Johnson

208 pages • paperback

nonfiction business economics