Foundations and Trends(r) in Marketing | The StoryGraph

Foundations and Trends(r) in Marketing

The Information-Economics Perspective on Brand Equity
Foundations and Trends(r) in Marketing

Joffre Swait, Tulin Erdem

72 pages • missing pub info (editions)

nonfiction business economics informative medium-paced

nonfiction business economics informative medium-paced

The Information-Economics Perspective on Brand Equity

Foundations and Trends(r) in Marketing

Joffre Swait, Tulin Erdem

72 pages • missing pub info (editions)

nonfiction business economics informative medium-paced

nonfiction business economics informative medium-paced

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