Darden Business

Marketing Analytics: Essential Tools for Data-Driven Decisions by Ronald T. Wilcox, Paul W. Farris, Rajkumar Venkatesan

Marketing Analytics: Essential Tools for Data-Driven Decisions

Darden Business

Ronald T. Wilcox, Paul W. Farris, Rajkumar Venkatesan

312 pages • missing pub info (editions)

nonfiction business economics education informative medium-paced