Tony Apéria

1 book

Strategic Brand Management: A European Perspective
Mats Georgson, Tony Apéria, Kevin Lane Keller

829 pages • first pub 2008 (editions)

challenging informative medium-paced

challenging informative medium-paced

Strategic Brand Management: A European Perspective

Mats Georgson, Tony Apéria, Kevin Lane Keller

829 pages • first pub 2008 (editions)

challenging informative medium-paced

challenging informative medium-paced

More...