Martin P. Block Ph. D.

3 books

Media Generations: Media Allocation In A Consumer-Controlled Marketplace by Martin P. Block Ph. D., Ph. D. Don E. Schultz, Bigresearch

Media Generations: Media Allocation In A Consumer-Controlled Marketplace

Martin P. Block Ph. D., Ph. D. Don E. Schultz, Bigresearch

142 pages • paperback

nonfiction business economics
Retail Communities: Customer-Driven Retailing by Don E. Schultz Ph. D., Martin P. Block Ph. D., Bigresearch

Retail Communities: Customer-Driven Retailing

Don E. Schultz Ph. D., Martin P. Block Ph. D., Bigresearch

172 pages • paperback

nonfiction business economics
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

324 pages • paperback

nonfiction business economics medium-paced