Heidi Schultz

2 books

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Don E. Schultz, Heidi Schultz

IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don E. Schultz, Heidi Schultz

320 pages • hardcover

nonfiction business economics
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

Don E. Schultz Ph. D., Martin P. Block Ph. D., Heidi Schultz

324 pages • paperback

nonfiction business economics medium-paced