David J. Reibstein

2 books

Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

359 pages • first pub 2006 (editions)

nonfiction business reference informative medium-paced
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition by Paul W. Farris
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition
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Paul W. Farris

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

Paul W. Farris

701 pages • first pub 2015 (editions)