Neil T. Bendle

1 book

Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

359 pages • first pub 2006 (editions)

nonfiction business reference informative medium-paced