Leon Hoyer

1 book

Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Leon Hoyer

Consumer Behavior

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Leon Hoyer

560 pages • first pub 1996 (editions)

nonfiction business psychology challenging informative medium-paced
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