Deborah J. MacInnis

2 books

Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Leon Hoyer

Consumer Behavior

Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Leon Hoyer

560 pages • first pub 1996 (editions)

nonfiction business psychology challenging informative medium-paced
Brand Admiration: Building A Business People Love by Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park
Brand Admiration: Building A Business People Love
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Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park

Brand Admiration: Building A Business People Love

Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss, C. Whan Park

288 pages • missing pub info (editions)

informative medium-paced
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