Deborah J. MacInnis

2 books

Consumer Behavior by Leon Hoyer, Rik Pieters, Wayne D. Hoyer, Deborah J. MacInnis

Consumer Behavior

Leon Hoyer, Rik Pieters, Wayne D. Hoyer, Deborah J. MacInnis

560 pages • first pub 1996 (editions)

nonfiction business psychology challenging informative medium-paced
Brand Admiration: Building A Business People Love by Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
Brand Admiration: Building A Business People Love
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Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

Brand Admiration: Building A Business People Love

Allen M. Weiss, C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich

288 pages • missing pub info (editions)

informative medium-paced