[2.5/5]

Enjoyable look into the 'four horsemen'. Galloway's writing is accessible, fun and informative.
informative fast-paced

I felt the author was an egocentric idiot trying to be critical about the big four as much as possible while portraying himself as an ingenious human. The chapter about google where he mentions more about his own social responsibilities and the detailed account regarding the New York times and I didn't see anything much about Google there. His writing style was so poor and disorganized and he frequently digresses from the topic at hand. I also wonder how he came with the list of horseman and there was no reasoning behind any of this.

I did feel the chapters The T Algorithm (although not a complete list but made some sense compared to other chapters) and The Four and You where he talks about building personal profiles were somewhat useful.

I felt so weird reading this book as it came up in Amazon's recommendation (which the author critiqued not in a good way).

A very naive book.

I was expecting something deep and insightful. Instead I got to read about Apple being described as a demon worshiping cult,Google being described as an actual God and Amazon's work in the e commerce space being described as "molestation".

I'd recommend this book ironically if it weren't for the sheer amount of bitterness and regret seeping from it. If the author makes one thing clear,its that he wants you to know he missed out on a lot of wealth that was being distributed to various shareholders of these 4 companies,and made some very bad calls while working on the board of the NYT that lost a lot of other people's money.
challenging informative reflective medium-paced

Full of insights

3.5 stars

Interesting read. We all know about Amazon, Apple, Facebook & Google, don't we? Well, maybe. Maybe not.

Galloway pulls no punches here. He's honest about their good and bad points and also makes it clear how we're entering a world where the few will make it and most of us won't. If you work in the industry, worth a read.

It seems The Four has received mixed reviews and I can understand why. The biggest issue with this book might be that, despite providing sources, it feels like a biased presentation. Next is that Galloway, in an attempt to reach as wide an audience as possible, writes in a colloquial manner that is grating.

The book is interesting, however; it provokes thought and forces you to consider the power of these companies and their effect on the world.

Go in with an open mind and remember that just because this book says so doesn't mean that's the way it is and always will be. Think critically and don't let the surface arguments sway you - dig deeper and gather more information before making your decision.