Reviews

My Life in Advertising and Scientific Advertising by Claude C. Hopkins

anthernius's review

4.0

Claude C. Hopkins, one of the greatest advertising pioneers, believed that advertising existed to sell something. He was among the first to see advertising as something that can be measured. What was unique about him was how he lived with the users of his products to understand these people even better. He knew them very well — their needs, desires, behaviors, and wants. What he learned in advertising and his experiences are all documented in the book: My Life in Advertising and Scientific Advertising.

I enjoyed reading it! Although I was not a finance or marketing graduate, I was still able to grasp what he was talking about. His simplistic writing is very much worth commending. The only downside was that there were times when I was tempted to skip some chapters. If you want to read the book and you feel like a certain chapter is not that essential for you, feel free to skip it.

More detailed review at https://anthonycatantan.com/boost-your-marketability/.

haaris's review against another edition

5.0

It's a short book that takes more time to read than you'd bargain for when you begin. Claude Hopkins lays out the very essence of his intuitive and rigorous way of making advertisements. You get words of wisdom that though in their entirety seem antiquated do hold nuggets that are profound. While reading, don't forget that the book was written at the beginning of the 20th century. Knowing this lets you place more respect in what Hopkins states and lets you distill the stuff that all businesses need to know. Not to mention individuals.

ewynn610's review against another edition

1

moosegurl's review

3.0

"Good advertising is plebeian."