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informative
medium-paced
informative
reflective
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This book is simply outdated. It is not very entertaining, very one-sided and fails to successfully explain its points. Not to forget about the transphobic comment. 10/10 would not recommend.
dark
informative
medium-paced
informative
medium-paced
Scott Galloway continues to write a decent book that's not off the charts. This book is his analysis of how and why the big four tech companies - Amazon, Apple, Facebook, and Google - are doing so well. Granted, this was written in 2017, so it's been a good while, but even in 2025, Galloway's analysis isn't something to shy away from because these four companies are still successful today.
Galloway also talks about other companies that are making waves - Tesla, Uber, Air Bnb, Lyft, Microsoft, Walmart - but what I didn't expect for him to do was to try to relay advice to aspiring entrepreneurs about how to be successful. Hearing that part of the book took me for a spin like whirl wheel because I didn't think it made all that much sense to suddenly loop in self-help content in a book that's supposed to be about business. I'm not sure if Galloway succeeds in putting those two things together, but it's certainly interesting to listen to his insights.
One thing that caught my attention was his advice about balancing your life in regard to your career. He believes that balance is a myth, that when you're young, you're never going to find balance because you should be giving all your energy to your career. I don't know if I quite believe that, but I will say it was an interesting opinion because on some level, maybe he is right. There is a time in one's life where work is the only thing going on for us and it sucks because you want to have a life outside work, yet you find yourself grinding away for what seems to be most of your day.
Another thing I don't agree with Galloway that he keeps hammering in all of the books I read with him: his insistence that you live in a big city. It's so unrealistic to expect anyone to move to a big city to be successful. Not everyone can afford to and why would you want to live in such a cramped place to be miserable with work?
This is the thing about Galloway. He's clearly knowledgeable about business and finance. He's clearly accomplished. Yet he seems to forget that not everyone can be like him. He makes these generalizations that sort of contradict each other. "Go to college." "Live in a big city." "Don't trust in corporations." Some of these I would agree with, particularly the "don't put your trust in a corporation." But some of these are so general.
Despite some issues I had with this audiobook, I will admit that I was somewhat engaged with it. So maybe it wasn't all bad.
Galloway also talks about other companies that are making waves - Tesla, Uber, Air Bnb, Lyft, Microsoft, Walmart - but what I didn't expect for him to do was to try to relay advice to aspiring entrepreneurs about how to be successful. Hearing that part of the book took me for a spin like whirl wheel because I didn't think it made all that much sense to suddenly loop in self-help content in a book that's supposed to be about business. I'm not sure if Galloway succeeds in putting those two things together, but it's certainly interesting to listen to his insights.
One thing that caught my attention was his advice about balancing your life in regard to your career. He believes that balance is a myth, that when you're young, you're never going to find balance because you should be giving all your energy to your career. I don't know if I quite believe that, but I will say it was an interesting opinion because on some level, maybe he is right. There is a time in one's life where work is the only thing going on for us and it sucks because you want to have a life outside work, yet you find yourself grinding away for what seems to be most of your day.
Another thing I don't agree with Galloway that he keeps hammering in all of the books I read with him: his insistence that you live in a big city. It's so unrealistic to expect anyone to move to a big city to be successful. Not everyone can afford to and why would you want to live in such a cramped place to be miserable with work?
This is the thing about Galloway. He's clearly knowledgeable about business and finance. He's clearly accomplished. Yet he seems to forget that not everyone can be like him. He makes these generalizations that sort of contradict each other. "Go to college." "Live in a big city." "Don't trust in corporations." Some of these I would agree with, particularly the "don't put your trust in a corporation." But some of these are so general.
Despite some issues I had with this audiobook, I will admit that I was somewhat engaged with it. So maybe it wasn't all bad.
Galloway brings a refreshingly down to earth perspective on the modern digital-first economy by examining how Apple, Amazon, Google, and Facebook leverage our base needs into billion-dollar businesses. Galloway takes a sledge hammer to the opulent concrete façade “The Four” have built to mask their true natures.
Favorite quote from this book:
Mitt Romney was wrong--corporations aren't people. As British Lord Chancellor Edward Thurow observed more than two centuries ago, business enterprises "have neither bodies to be punished, nor souls to be condemned." As such, they do not deserve your affection or your loyalty, nor can they repay it in kind. Churches, countries, and even the occasional private firm have been touting loyalty to abstract organizations for centuries, usually as a ploy to convince young people to do brave and foolish things like go to war so old people can keep their land and treasure. It. Is. Bullshit...We benefit (hugely) from...[the] loyalty [of the young men and women who have served this country]...but I don't think we (the United States) pay them their due. I believe it's a bad trade for them.
~~from The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
Mitt Romney was wrong--corporations aren't people. As British Lord Chancellor Edward Thurow observed more than two centuries ago, business enterprises "have neither bodies to be punished, nor souls to be condemned." As such, they do not deserve your affection or your loyalty, nor can they repay it in kind. Churches, countries, and even the occasional private firm have been touting loyalty to abstract organizations for centuries, usually as a ploy to convince young people to do brave and foolish things like go to war so old people can keep their land and treasure. It. Is. Bullshit...We benefit (hugely) from...[the] loyalty [of the young men and women who have served this country]...but I don't think we (the United States) pay them their due. I believe it's a bad trade for them.
~~from The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway
no, było super, do momentu w którym na koniec pojawiła się wielka lista pt "jak przeżyć w świecie", która skupiła się na tym, żeby nie być biednym i nie mieć depresji. w jaki sposób? spoiler: iść na mit (jak cie nie stać to chociaż spróbuj się po drugim roku przenieść), inwestować zamiast kupować jedzenie i kochać pracować 80h dziennie bez załamań nerwowych. wszystko to wynagrodzone zostanie nam w pieniądzach i partnerach seksualnych (bo będziemy bogaci). a jak nie wyrabiasz miliona rocznie, to w ogóle z czym do ludzi i jak ty planujesz być szczęśliwy z takimi ambicjami.
jebać kapitalizm.
jebać kapitalizm.