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123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
informative
lighthearted
medium-paced
Lots of familiar anecdotes the other books in this genre have also covered. No deep flaws, but not enough originality or depth overall. Probably would have enjoyed more if I weren’t already somewhat familiar with behavioral economics research.
I read this in three hours - an interesting, quick engaging read. Highly recommended!
One of the most fascinating books I've read.
How do you get a Harvard student to pay $240 for a $20? Read on!
How do you get a Harvard student to pay $240 for a $20? Read on!
There is a lot of jumping to conclusions, and unbacked assumptions that I do not appreciate.
I am horrifically bad at finishing non-fiction books. Like, I fail to finish them at a near gravity-level consistency. I always get sucked in, get halfway through, and feel like the rest of the book drags so terribly I give up.
Not for this book.
This book is engagingly written, filled with useful knowledge, very little padding - the book gets to its fascinating, informative point succinctly. I felt like every page taught me something crazy yet true and practical. A wondrous insight into the human mind and its biases. A MUST MUST MUST read for anyone interested in psychology, psychiatry, emotion, the human brain, marketing... Pretty much anything that involves how people think.
Not for this book.
This book is engagingly written, filled with useful knowledge, very little padding - the book gets to its fascinating, informative point succinctly. I felt like every page taught me something crazy yet true and practical. A wondrous insight into the human mind and its biases. A MUST MUST MUST read for anyone interested in psychology, psychiatry, emotion, the human brain, marketing... Pretty much anything that involves how people think.
Sway is a quick read that fits nicely into the growing pop literature on the irrational ways people make decisions. Interestingly, both the Brafman brothers and Malcolm Gladwell (see Outliers) use examples from sports (NBA for the Brafmans - NHL for Gladwell) and airline crashes caused by human error to make their points. In both books, the sports examples are used to illustrate how preliminary evaluations made by supposedly unbiased individuals can have lasting effects. Sway doesn't really cover new ground for those of us interested in current theories on decision making, but the Brafmans offer plenty of interesting examples of well-known fallacies. If nothing else, Sway has convinced me to approach my next job interview differently regardless of whether I'm the interviewer or interviewee.
This was a quick read - perfect for reading on a plane when you're flying somewhere for business (which is when I read it) because it will make you think without tying up your whole weekend finishing the book.
Ori Brafman and his brother Ram have created a book that summarizes hundreds of psychological studies, ties them together around business concepts and attempts to draw conclusions from them. They also mix in case studies of actual business examples (such as the Tenerif/KLM plane crash) to illustrate their points.
The book only offers a brief summary/review of most of the experiments they use, but the overall picture is compelling. Among other things, you'll be thinking about how you lead people, how you manage projects and how you conduct your hiring process. The Brafmans will have you thinking about how you make decisions, WHY you make decisions, and if your process might be unduly influenced by bad judgments (ie, Swayed)
If you're looking for a book that will give you detailed instructions on how to handle any one of these things, Sway isn't it. But if you're looking for an overview with a lot of good ideas that will make you think, then I highly recommend it as a jumping-off point for more detailed discussions about the points it raises that are relevant to you.
Ori Brafman and his brother Ram have created a book that summarizes hundreds of psychological studies, ties them together around business concepts and attempts to draw conclusions from them. They also mix in case studies of actual business examples (such as the Tenerif/KLM plane crash) to illustrate their points.
The book only offers a brief summary/review of most of the experiments they use, but the overall picture is compelling. Among other things, you'll be thinking about how you lead people, how you manage projects and how you conduct your hiring process. The Brafmans will have you thinking about how you make decisions, WHY you make decisions, and if your process might be unduly influenced by bad judgments (ie, Swayed)
If you're looking for a book that will give you detailed instructions on how to handle any one of these things, Sway isn't it. But if you're looking for an overview with a lot of good ideas that will make you think, then I highly recommend it as a jumping-off point for more detailed discussions about the points it raises that are relevant to you.
I think this is one of those books that I should read at least once a year, maybe every six months. Oh, that I had that kind of time. The studies cited were very interesting.
It's always good to be the voice of descent, if for no other reason than to examine all possibilities.
I also learned that "playing the devil" was a role for selecting a new pope.
It's always good to be the voice of descent, if for no other reason than to examine all possibilities.
I also learned that "playing the devil" was a role for selecting a new pope.
Lots of interesting stories of how certain patterns of thinking pull us off a rational course and often away from our own best interests. Some ideas for how to resist these "sways." An easy, light, interesting read. Not as good as Nudge or Freakonomics or similar.