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123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
informative
inspiring
fast-paced
This book was okay; didn't learn anything I haven't read elsewhere
Behavioural economics is a fascinating field for me. This book epitomised the subject with engaging and clear examples. The authors go into an examination of what psychological forces (sways) underlie the often irrational behaviour of consumers. What is unearthed is a collection of cognitive biases illuminated by case studies and examples from every day life. A very good read!
This was an interesting dive into how we can end up making irrational decisions - and how those circumstances are created.
This one really made me think. I read it years ago and still think about some of the lessons it taught me
Well written, very interesting and insightful. Well worth the read and I would definitely recommend to business managers.
The only reason I only gave this four stars was because I happen to be a psychology major and I knew a great deal of this already, including the specific studies. :) However, for someone who isn't in the field, this would be a really valuable book, especially since it's written with an engaging and easy to understand style.
Don't get me wrong; this book was full of interesting nuggets of information about how our brains are crazy and stuff. Normally, I would be all over this. However, this book just isn't really a page turner, hence it taking me 6 months to finally finishing the book.
Do you consider yourself a rational person? Do you get flummoxed when other seemingly rational people act irrationally? Then read this book. Now. It's constructed much like Freakinomonics, with scientific studies to back up their conclusions. This will be a book I will reread in the future.
Good stuff, but too short. Each chapter ended sort of abruptly and I was surprised when I hit the ending, too. Contained exactly what it promised: interesting psych studies of people behaving irrationally, with a brief overview of the psychological explanation for each type of irrational behavior. I think I'd give How We Decide the edge overall, but Sway gets extra points for the chapter on paleoanthropology.