Take a photo of a barcode or cover
123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
123 reviews for:
Irracional - O que leva pessoas inteligentes a tomarem decisões erradas
Rom Brafman, Ori Brafman
3.54 AVERAGE
I think this is one of those books that I should read at least once a year, maybe every six months. Oh, that I had that kind of time. The studies cited were very interesting.
It's always good to be the voice of descent, if for no other reason than to examine all possibilities.
I also learned that "playing the devil" was a role for selecting a new pope.
It's always good to be the voice of descent, if for no other reason than to examine all possibilities.
I also learned that "playing the devil" was a role for selecting a new pope.
It's a testament to the state of my mind that I know that I was reading this book either shortly before or shortly after giving birth. And that I found it interesting, that I do know. It sure didn't stick for long, though. Mostly what I take away? Is that the authors' main premise, that people can be easily swayed to do, say or think things that don't make any sense, completely failed to shock me.
For all those that have read Freakanomics!
Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.
Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.
Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.
Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.
This short book was so fascinating that after I finished listening to it, I listened to it again, the second time sharing it with a fellow librarian as we commuted together. She also found it fascinating.
The Brafman brothers use examples and research to show the many forces that cause us to engage in irrational behavior. These include loss aversion, the diagnosis bias, and the chameleon effect. Loss aversion is the tendency to go to lengths to avoid a perceived loss. Diagnosis bias is our tendency to ignore information that doesn't fit with our initial take on a person or situation. The chameleon effect is the tendency to take on behaviors that have been arbitrarily assigned to us, sometimes even without our knowledge. The many examples that they use to show how these tendencies show up in real life situations and cause unhappiness, loss and even death are eye-opening. They include an epilogue that gives tips on avoiding the pull of irrational behavior that are useful.
As I said, I found it utterly fascinating.
The Brafman brothers use examples and research to show the many forces that cause us to engage in irrational behavior. These include loss aversion, the diagnosis bias, and the chameleon effect. Loss aversion is the tendency to go to lengths to avoid a perceived loss. Diagnosis bias is our tendency to ignore information that doesn't fit with our initial take on a person or situation. The chameleon effect is the tendency to take on behaviors that have been arbitrarily assigned to us, sometimes even without our knowledge. The many examples that they use to show how these tendencies show up in real life situations and cause unhappiness, loss and even death are eye-opening. They include an epilogue that gives tips on avoiding the pull of irrational behavior that are useful.
As I said, I found it utterly fascinating.
Some thought provoking ideas presented, similar to Malcolm Gladwell's writing.
Lots of familiar anecdotes the other books in this genre have also covered. No deep flaws, but not enough originality or depth overall. Probably would have enjoyed more if I weren’t already somewhat familiar with behavioral economics research.
I was particularly drawn to this book during this time of mass irrational behavior, and it did not disappoint. I've always wanted to know the reasons behind people's actions (both my own and others) and this book was incredibly helpful in uncovering some of the subconscious forces that influence behavior. The fact that the writing is concise and accessible is a major plus. Absolutely everyone could get something out of this book!
For all those that have read Freakanomics!
Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.
Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.
Picks up on the latest theories in behavioural economics and shows through anecdotes and experiments how people can be swayed (hence the title) to pick or choose in certain ways.
Blows years of economic theories out the window that people are 'rational'. They are not and economic theory should assume that people do behave this way.
To be honest, I don’t remember much about this one. It was basically the Brafman brother’s look at how humans often go against their better judgment due to outside factors. It’s a quick read.
I had to check Goodreads to make sure I hadn't already read this, so familiar did it seem. I can only guess that I skimmed whole sections of it at Mom's house at one point. The examples were interesting, though I'm not sure I learned any great techniques for avoiding the sway.