Reviews

The Practice: Shipping Creative Work by Seth Godin

xaymaca's review against another edition

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5.0

A great and insightful book that I intend to read again the future

clearlymary's review against another edition

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3.0

This wasn’t a bad book. The message was good; I just felt like I had heard it all before.

cathy718's review against another edition

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5.0

Like all great Godin books, this one contains so many thought-provoking nuggets on each page that it is not really possible to read it in two or three sittings. No, this book works better as a daily meditation, something to keep handy to open randomly whenever a message from the universe is needed.

As I thumb back through my copy, I note that nearly every page has underlining and margin notes, jogging my memory of each particular bit. I am sure that if I studied a little harder, I could detect a thesis and follow the case Godin is making, but to me that is far less important than the way The Practice makes me feel: Empowered, inspired, motivated, ready to put myself out there, to bravely hit send on work I have created, to keep trying and trying until I achieve my goals.

The Practice is a solid part of the complete body of Godin's work, another example of Godin's master talent of introducing people to themselves. The hundreds of specific points raised, examples shared, and advice given are only paving bricks for the road to full expression and personal success. Godin is the good angel who whispers "you got this" when energy sags, fear takes over, and failures seem endless. The Practice is trying what might not work, forging ahead, shipping creative work others might not appreciate. The Practice is about focusing on the process and letting the outcome be.

Godin says the magic of the creative process is that there is no magic, but I respectfully disagree on this. There is magic on every page of The Practice. If you are not sure which Godin book to pick up first, this would be a good choice. Highly recommended for those who have yet to make their own ruckus.

vincelam's review against another edition

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4.0

Useful lessons shared which are worth revisiting. Strange format.

salmanwap's review against another edition

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5.0

One of the best books by the legend Seth Godin.

It teaches you how to be creative. It teaches you how to be consistent. It teaches you how to be generous. It teaches you how to deal with procrastination. It teaches you how to ship your work. It teaches you how to deal with negativity. I believe everyone must own a copy and read it at least once every year.

lindie8487's review against another edition

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5.0

LOVED this book! It’s not just for marketing people. It’s for anyone who produces client deliverables of any kind which probably means you.

Yes you.
Highly recommend.

seav_cody's review against another edition

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4.0

The thesis of this book is that “art” is not the thing itself, but rather the impact that it has on our intended audience. By this definition anything can be art, and our commitment to the process of shipping work crafted for our audience, regardless of its impact is what’s important.

I absolutely devoured this book. A lot of reviews are very hung up on the format, but I feel like the structure allows this an incredible level of flexibility; to be read end to end in a few dedicated hours, as well as allows the reader to find ideas and examples that they connect with that they can return to later when in need of assistance reminding them of their commitment to the process.

(It could also be my ADHD really appreciating the quick pace, who’s to say?)

emilyf's review against another edition

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inspiring medium-paced

3.5

melligans's review against another edition

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hopeful informative reflective

4.75

leery31's review against another edition

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challenging informative reflective fast-paced

2.5