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bootman's review against another edition
5.0
I love Seth Godin and his advice about marketing, but his books are sometimes hit or miss for me. Sometimes, I just feel like the books are a little too profound without much insight or wisdom. This book is definitely one of the ones that I loved and will be reading again for sure. There is so much practical advice with solid logic about marketing in this book that makes it more than worth the cost of the book. I think the best part about this book, and Seth’s skillset in general, is that regardless of what you’re marketing, you can use every ounce of this book from cover to cover. As a writer, I’m always trying to make my writing inclusive, and Seth seems to do it seamlessly. Whether you’re selling a product, service, or just marketing your ideas, this book will be exactly what you’re looking for.
lintkaurea's review against another edition
3.0
Un libro lleno de ideas brillantes, pero ocultas entre un montón de paja. Es una lástima, porque al final te quedas con la sensación de que no ha servido para nada todo lo que has leído. Algunos ejemplos son muy válidos, otros son para pillarlos con pinzas, pero no se debe a que diga tonterías, sino a que quiere apelar a todos los terrenos del marketing... y es una labor muy ambiciosa. Debería aplicarse sus propias teorías y saber que no se puede apuntar a todo el mundo: hay que centrar un poco el discurso.
belugalareads's review against another edition
3.0
Read this as a professional development book for work. Overall it was a good read about an industry (Marketing) in which I am not involved. Good insights and perspective shifts for those that work in the marketing space.
melissa_keen's review against another edition
informative
medium-paced
1.5
Extremely boring. Really struggled to get through this, mostly due to how it's written but also because there are no actionable takeaways to be had from this book. There are a lot of issues posed, but no real solutions. A lot of the information is also very obvious.
afox98's review against another edition
3.0
3 1/2 stars. I didn’t find any fresh ideas in about the first third of the book, and the author’s choppy writing style can be distracting. But once he got into empathy, trust, and perspective, it got more interesting for me. Great overview of how good marketers don’t solve their company’s problems...they solve other people’s problems.
ela_lee_'s review against another edition
2.0
1.5 stars. Damn, this book pretty much sucked. I don’t think I learned a single thing and now I’ll probably be forever hesitant to read another marketing book. There weren't hardly any concrete examples of good marketing, no specific research, no thesis, no fun facts, no modern-day stats or data…nothing. Jut short chapters of vague, ambiguous pieces of “advice” that had no true meaning and therefore felt super boring. The book got repetitive and felt like a massive waste of time, I didn’t highlight a single note throughout. As a marketing professional, I highly recommend not reading this book.