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3.86 AVERAGE
3.86 AVERAGE
3.75 stars, I'd say. I listened to it in audio book format and what I liked about it most was the lively narration style, read by the author himself. I would imagine it to be a light read as well, if it wasn't for the fact that most of the major points of the book are made through anecdotal storytelling, which on the one hand - fair enough - illustrates the concepts very well, but on the other hand can become tedious after a while because the author is not very concise, with stories dragging on with too much unnecessary details and continuing far beyond the point that was being made. At times the book felt like a bit of a chore to get through because of this, but I'm still glad I did.
One feels the major points of the book could have been condensed into a third of the actual length. However there are quite some interesting concepts and the stories shared by the author are insightful enough.
One feels the major points of the book could have been condensed into a third of the actual length. However there are quite some interesting concepts and the stories shared by the author are insightful enough.
Thought provoking. An interesting read in looking backwards at how hits have happened,
If you're looking for a formula to popularity, you're not going to find it here. Of course, that's because there is no formula for creating massively popular content.
Despite an add-on chapter about how the Internet provides a way for creators to bypass the gatekeepers of old, I left pretty much depressed.
I originally read this because I have a character whose video is going to go viral. I didn't expect to see some of the ramifications of being an author myself. Basically, yes, discoverability is a huge problem and, yes, a very small amount of creators (musical artists, actors, authors, etc) share the vast majority of profits.
Despite an add-on chapter about how the Internet provides a way for creators to bypass the gatekeepers of old, I left pretty much depressed.
I originally read this because I have a character whose video is going to go viral. I didn't expect to see some of the ramifications of being an author myself. Basically, yes, discoverability is a huge problem and, yes, a very small amount of creators (musical artists, actors, authors, etc) share the vast majority of profits.
Domnívám se, že ono rozptylovaní z podnázvu knihy, je dnes to co charakterizuje umění masově populární, kterým se kniha zabývá a zdařile informuje o tom, jak hlavní a nejpopulárnější styly fungují a může tedy sloužit i jako dobrý návod k tomu, jak se nenechat tak snadno rozptýlit a lapit tak jednoduše do pasti mainstreamu.
Nothing groundbreaking or enlightening. The book is more a collage of success stories - way too focused on the music industry in my opinion - but there’s really no backbone or underlying message conveyed.
While entertaining, felt like reading a very long article on New York Times than exactly a book.
While entertaining, felt like reading a very long article on New York Times than exactly a book.
This is one of those books that makes you think, "Ohhhhh, so that's how that came to be so popular," over and over again. Thompson's narrative writing style often explains why we, as a society, like the things we like by telling the story of a person, whether it's the "Fifty Shades of Grey" author, the composer behind a world-famous lullaby or the man who created what we now know today as Gallup polls. This book is deeply reported, providing all the social, economic and historical layers behind our collective personal preferences. Thompson made me think more about how business and technology influence "hits." One of my main takeaways from the book is that there is no true algorithm to predict what audiences will gravitate toward or how long trends will stay in the zeitgeist. That's what makes pop culture so puzzling, yet so exciting.
Loved these deep dives into different industries to study how popularity evolves! Interesting and something I'll rec to people, it's like a long-form podcast.
Started off strong, but became overly reliant on anecdotes and unfocused as the book went on. Abundantly clear that this is a smart as fuck, polished writer. My one big takeaway is MAYA: most advanced yet acceptable as a general rule of popularity that captures the conflicting forces of neophilia and neophobia.