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jhanzey's review
1.0
So poorly written. Can’t even tell you how many times he said ‘marketing is about making change’ but never bothered to explain how in the first 20 pages. Mostly generalizations, too. Nothing so groundbreaking here.
This is not it, sorry Seth
This is not it, sorry Seth
rbogue's review against another edition
In This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin builds on his other writing and tries to explain marketing today. When it comes to marketing, he is about as popular as it gets. His writing spans decades, and he’s worked with some of the other leading marketing authors, including Jay Levinson in an early version of Guerrilla Marketing. In Tribes, he calls out his strategy for creating a following. In This is Marketing, he widens the field to explain why he believes tribes are necessary and how they fit into marketing objectives.
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dtkvb's review
3.0
A little bit too philosophical for my liking without any real practical step by step advice.
bookofcinz's review against another edition
4.0
As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily basis.
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
Having launched BookOfCinz this year, reading this from a Creative perspective really opened my eyes. It is so hard to stay focus in this Marketing world where numbers, likes and mass is the goal. However, this book reinforces the point that mass isn't everything and influence always wins.
If you are in the filed of marketing, I highly recommend reading this.
The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What’s the minimum number of people you would need to influence to make it worth the effort?
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
Having launched BookOfCinz this year, reading this from a Creative perspective really opened my eyes. It is so hard to stay focus in this Marketing world where numbers, likes and mass is the goal. However, this book reinforces the point that mass isn't everything and influence always wins.
If you are in the filed of marketing, I highly recommend reading this.
The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone. It will lead to compromises and generalizations. Begin instead with the smallest viable market. What’s the minimum number of people you would need to influence to make it worth the effort?
thebrianbug's review
3.0
Great into into thinking about marketing, for the first 100 pages or so. But, it is very repetitive and it all blends together after half way. Still, it's helpful to get the thesis.
kaylielongley's review
4.0
Satisfying to read timeless truths from one of the marvelous marketing mavens that led me to this work! As a marketer for the last decade, I am exhausted by tactics that depend on one social media or another, without actual insight to people's psyche(s). This small but mighty book flips the script, sharing that the heart of true, life-changing marketing is service. It's not simply the right product/service/idea for the right person at the right time. Instead, it's often investing in the slow work, where brand marketing means banding together to change the culture through affiliation. Author Godin understands that people come before promotions, platforms, and pixels.
Certainly, Godin offers some general advice for the marketer, too, that I'll take to heart: It's on me to protect my full authentic self from my work, and so only a handful of people get access. Even though I am slowly breaking up with marketing in favor of library/information science, there is still so much potential in marketing. I don't regret investing in myself to learn this craft, and I will continue to write my (and others') story. Godin simply gave me some directions how.
Certainly, Godin offers some general advice for the marketer, too, that I'll take to heart: It's on me to protect my full authentic self from my work, and so only a handful of people get access. Even though I am slowly breaking up with marketing in favor of library/information science, there is still so much potential in marketing. I don't regret investing in myself to learn this craft, and I will continue to write my (and others') story. Godin simply gave me some directions how.
lovegoodova's review against another edition
4.0
Autor v knihe Tohle je marketing neponúka žiadne marketingové poučky ani nehovorí o konkrétnych krokoch, ktoré by ste ako marketéri mali robiť, v jednotlivých kapitolách čitateľov skôr inšpiruje v tom, aby sa na marketing - a celkovo na produkt, ktorý chcú svetu ponúknuť - pozerali trochu iným spôsobom.
Človek, ktorý sa pohybuje v marketingu tam môže nájsť niekoľko dobrých, konkrétnych podnetov, skôr však asi inšpiruje ľudí, ktorí sa chystajú uviesť a ponúkať produkt či službu.
Človek, ktorý sa pohybuje v marketingu tam môže nájsť niekoľko dobrých, konkrétnych podnetov, skôr však asi inšpiruje ľudí, ktorí sa chystajú uviesť a ponúkať produkt či službu.
bootman's review
5.0
I love Seth Godin and his advice about marketing, but his books are sometimes hit or miss for me. Sometimes, I just feel like the books are a little too profound without much insight or wisdom. This book is definitely one of the ones that I loved and will be reading again for sure. There is so much practical advice with solid logic about marketing in this book that makes it more than worth the cost of the book. I think the best part about this book, and Seth’s skillset in general, is that regardless of what you’re marketing, you can use every ounce of this book from cover to cover. As a writer, I’m always trying to make my writing inclusive, and Seth seems to do it seamlessly. Whether you’re selling a product, service, or just marketing your ideas, this book will be exactly what you’re looking for.