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An excellent book on customer service, managing expectations, and long term vision taught in a whimsical, entertaining way! Loved reading this book and got a lot of great business (& life) advice out of it!
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A short, but convincing, commonsense approach to customer service. This is a valuable read for any organization or industry which works with people in any way whatsoever (which is pretty much everyone). The point is more or less that one cannot afford not to go the extra mile to please, even surprise the customer with great service. This service may take form in the ease and convenience of the customer, the preferences of the customer, or the value of product being made for the customer. The steps to follow are to first define your own vision for what your service ought to look like, identify the vision of the customers, amend your vision as necessary, take small steps toward fully implementing your vision, and exceed the customer's expectations more and more, little by little. A good, easy read.
If you can get past the hokiness of it, there are good tips on how to run a good, customer service-oriented business.
Very insightful, with actionable steps to providing better customer service!
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This is It's A Wonderful Life about customer service. Charlie, the fairy godmother, is highly endearing. Lots of great tidbits all throughout this book. Yes, the writing is simple, but I think there is a good reason for that. Customer service is the base of business - tips to get it right should be accessible to everyone. If all businesses utilize what is in this book, then there wouldn't be a need for it. I feel so excited to improve customer service/experience in my work life!!