Scan barcode
acousticdefacto's review against another edition
informative
inspiring
mysterious
reflective
medium-paced
5.0
jurgenappelo's review against another edition
5.0
Great overview of viral marketing, good stories, credible research, engaging style.
troyc's review against another edition
4.0
A solid read, I really enjoyed this book and have learned a few powerful concepts about crafting contagious content, and no, alliteration wasn't one of them!
h3dakota's review against another edition
3.0
Several of the stories in this book were fascinating to read about - how one thing or another became viral in today's world. In some ways, this book reminded me of Freakonomics - where you learn things are the way they are for reasons you just wouldn't expect. It was a light & fun listen.
skylarkochava's review against another edition
5.0
An excellent book. It was a pleasure to read, as well as being very informative. It's user-friendly, right down to the chart at the end of the book. I can't think of anything I didn't like about it! I feel very prepared to market a product, and I can now see how products haven't marketed themselves as well as they could have.
linneacolleenann's review against another edition
3.0
The intro & conclusion were great, but the middle 6 chapters were not that compelling. The author talks about studies and data but doesn’t provide any insight into either one. It felt long-winded. I was hoping that it would have interesting examples like Freakonomics but it never did. Middle section 2.5, rounded up to 3 because of the intro/conclusion.
kristenremenar's review against another edition
4.0
Interesting ideas about what makes certain things go "viral" - some good things for our library to consider.
adambongobooks's review against another edition
5.0
Loved it. Seriously had so many amazing ideas. Anyone who wants to sell something, read Jonah Berger's book!