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meaghanjohns's review
3.0
"The days of structured, clean, simple, survey-based data are over. In this new age, the messy traces we leave as we go through life are becoming the primary source of data."
This book was useful as a broad, high-level survey of big data for someone who has not been previously introduced to the fied. The author also puts forward his thesis that we can learn more about people through their Google searches rather than through their answers in interviews or on surveys, since they are more likely to be raw and honest in their searches.
I didn't particularly enjoy the author's style of writing or attempts at humour, but I do feel that I'm now more informed about the power of big data and how it might be used than I was before reading Everybody Lies.
This book was useful as a broad, high-level survey of big data for someone who has not been previously introduced to the fied. The author also puts forward his thesis that we can learn more about people through their Google searches rather than through their answers in interviews or on surveys, since they are more likely to be raw and honest in their searches.
I didn't particularly enjoy the author's style of writing or attempts at humour, but I do feel that I'm now more informed about the power of big data and how it might be used than I was before reading Everybody Lies.
daed's review against another edition
3.0
Es una lectura interesante, pero como el mismo autor dice en la conclusión; lo único que ha hecho es arañar la superficie de los macrodatos. Más que un gran análisis, este libro parece un compendio de datos curiosos sobre el big data. Está bien para empezar con el tema y es además ameno y entretenido.
mayabees3's review
5.0
This book was so incredibly fascinating! I saw it at a bookstore at a university and snapped a picture to remind myself to read it. My book list is quite extensive but I knew I couldn’t wait long to read this one. I am so glad I read it. It was illuminating on a number of topics and was a very interesting read. I would highly recommend this book to those who are curious about how data can answer some of our biggest questions and what data can reveal about who the population really is. I will definitely be reading Seth’s other books!
nmajeau's review against another edition
4.0
A solid enjoyable audiobook. There are lots of words said that you wouldn’t necessarily want someone to hear you listening to out of context. Worth the 7.5ish hours.
mrs_bonaventure's review against another edition
4.0
Brilliant, really enjoyed this intelligent, pacy, conversational book. It has some weakness in thinking that A/B split testing was invented with the internet rather than having a nearly 100 year old history in many fields (including direct marketing tests in the 1920s done with newspaper coupons), but he is right that the scale and immediacy of the Internet makes them faster and easier than ever to perform. In every other respect it was prescient, wide ranging, interested and curious about the world. I would love to read a follow up in 10 years time.
nderiley's review
4.0
A very accessible and entertaining read about what can be gleaned from big data. I enjoyed the parts where the author had you guys what results would be and liked the mix of addressing tough questions like politics with fun questions like weather dreaming of phallic shaped fruit is freudian.
loar's review against another edition
3.0
Zábavné sociologické historky z pornhubu a google searche.