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3.82 AVERAGE
3.82 AVERAGE
such an interesting book - with lots of twists and turns and 'the hidden side' of things
informative
inspiring
reflective
medium-paced
informative
medium-paced
A classic Malcom Gladwell read.
I love this book!!
I expected this book to be a bit boring, leaning on economics and corporations. I was wrong - it's more about psychology and the roles that individuals play in trends, the research that went into producing incredibly "sticky" TV shows like Sesame Street and Blue's Clues. It also discusses how crime rates drastically decreased in New York, and a possible solution to teenage smoking.
Each case study is very clearly illustrated and well suited to the point the author makes, with highly engaging flow. You will walk away from this book with a shift in perspective on how to solve your problems creatively. Definitely a must-read if you are a small business owner.
I highly recommend this book to anyone who wants to have a shift in the way they think about phenomena like crime rates and popular TV shows.
I expected this book to be a bit boring, leaning on economics and corporations. I was wrong - it's more about psychology and the roles that individuals play in trends, the research that went into producing incredibly "sticky" TV shows like Sesame Street and Blue's Clues. It also discusses how crime rates drastically decreased in New York, and a possible solution to teenage smoking.
Each case study is very clearly illustrated and well suited to the point the author makes, with highly engaging flow. You will walk away from this book with a shift in perspective on how to solve your problems creatively. Definitely a must-read if you are a small business owner.
I highly recommend this book to anyone who wants to have a shift in the way they think about phenomena like crime rates and popular TV shows.
informative
reflective
medium-paced
I read this in under a day. I do wish he'd given a detailed set of instructions of how to make my own epidemic. That would've been fun.
informative
medium-paced
Although I enjoyed Gladwell's over-arching theme of "stickiness," I felt like this was better suited to be an article in The New Yorker than a 300-page book. After about the third or fourth example of "stickiness," (Paul Revere, Blue's Clues, Sesame Street, I could go on) I began to get bored. Apparently Gladwell feels the need to reiterate his idea over and over again. I didn't see why-- I would have been happy if the book ended after the first three chapters and saved a few trees.
Undoubtedly, the idea of the book was a good one. I particularly enjoyed the chapter on Mavens, Salesmen, and Connectors; however, that idea was covered too thoroughly, and I became bored with the concept after about Gladwell's 1000000th mention of Tom Gau.
I think this book should be read in sections, once every couple of weeks, so that your eyes don't roll out of their skull after the millionth time Gladwell makes some esoteric connection between Paul Revere and teenage suicide in Micronesia.
Undoubtedly, the idea of the book was a good one. I particularly enjoyed the chapter on Mavens, Salesmen, and Connectors; however, that idea was covered too thoroughly, and I became bored with the concept after about Gladwell's 1000000th mention of Tom Gau.
I think this book should be read in sections, once every couple of weeks, so that your eyes don't roll out of their skull after the millionth time Gladwell makes some esoteric connection between Paul Revere and teenage suicide in Micronesia.
The Tipping Point was interesting from the view of psychology or marketing. Why do people do what they do. It reminds me of the social psych class I took in undergrad, in fact some of the same examples wherd discussed in both. It is a good reminder that being observant and creative can pay off with the right momentum.