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4.08 AVERAGE
4.08 AVERAGE
This is a book for people who are not fans of Taylor Swift who do like strategy/management. I am a fan and I do like strat.
I really liked the first half of the book- there was a nice balance of lore and really cool business science. There is a bit of a hindsight for a lot of those things, but that's absolutely okay.
The second half however reads a bit like a chart-obsessed stan account, if that makes sense. The business/strat aspect of it was totally gone, it was all very surface-level lore, and there was a lot of talk about records broken and basically just numbers. It read like at this point a lot of the decisions were basically just reactions (which the author claims is not). On the other hand, I thought that there were some very intriguing things that weren't talked about at all. The boundaries made when you pitch a person as a product, a start-up, and as a CEO was clearer in the first half of the book but very very fuzzy in the second half. Basically, it really trails off once you get to around 2017, which is a bummer, because so many interesting things happen after that which I would have loved to understand!
thanks to netgalley and the publisher for an ARC.
I really liked the first half of the book- there was a nice balance of lore and really cool business science. There is a bit of a hindsight for a lot of those things, but that's absolutely okay.
The second half however reads a bit like a chart-obsessed stan account, if that makes sense. The business/strat aspect of it was totally gone, it was all very surface-level lore, and there was a lot of talk about records broken and basically just numbers. It read like at this point a lot of the decisions were basically just reactions (which the author claims is not). On the other hand, I thought that there were some very intriguing things that weren't talked about at all. The boundaries made when you pitch a person as a product, a start-up, and as a CEO was clearer in the first half of the book but very very fuzzy in the second half. Basically, it really trails off once you get to around 2017, which is a bummer, because so many interesting things happen after that which I would have loved to understand!
thanks to netgalley and the publisher for an ARC.
informative
inspiring
fast-paced
informative
inspiring
medium-paced
informative
medium-paced
informative
slow-paced
Excellent insight into Taylor Swift’s music, marketing, promotion, and her connection to her fans that made her a cultural phenomenon.
informative
reflective
fast-paced
informative
inspiring
fast-paced
Fantastic insight into the career and creative and business genius of Taylor Swift by a business industry writer. I wasn’t that connected to TS’s music but wanted to learn about her as a female icon thru a business/social movement lens. This book delivered, and now I can also appreciate Taylor Swift’s songwriting talent
informative
lighthearted
relaxing
slow-paced
informative
reflective
medium-paced
A very fascinating look into the business of the brand of Taylor Swift. Written era by era, this book focuses on how she built her brand and the strategic business choices she has taken over the years.
informative
inspiring
reflective
fast-paced