Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice by Mary Frances Luce, John W. Payne, James R. Bettman
Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice

Mary Frances Luce, John W. Payne, James R. Bettman

Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice

Monographs of the Journal of Consumer Research

Mary Frances Luce, John W. Payne, James R. Bettman

209 pages missing pub info (editions)

nonfiction business economics medium-paced
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Decision-making can be difficult and often results in necessary trade-offs, e.g., safety versus price in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors...

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