James R. Bettman

2 books

The Adaptive Decision Maker by John W. Payne, James R. Bettman, Eric J. Johnson

The Adaptive Decision Maker

John W. Payne, James R. Bettman, Eric J. Johnson

348 pages • paperback

nonfiction psychology religion self help
Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice by Mary Frances Luce, John W. Payne, James R. Bettman
Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice
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Mary Frances Luce, John W. Payne, James R. Bettman

Emotional Decisions: Trade Off Difficulty and Coping in Consumer Choice

Monographs of the Journal of Consumer Research

Mary Frances Luce, John W. Payne, James R. Bettman

209 pages • paperback

nonfiction business economics medium-paced