Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering and Analytics

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

328 pages • missing pub info (editions)

nonfiction business economics
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The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting...

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