Arvind Rangaswamy

4 books

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning by Gary L. Lilien, Arvind Rangaswamy

Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

Gary L. Lilien, Arvind Rangaswamy

518 pages • first pub 1997 (editions)

reference informative medium-paced
New Product and Brand Managment: Marketing Engineering Applications by Arvind Rangaswamy

New Product and Brand Managment: Marketing Engineering Applications

Arvind Rangaswamy

58 pages • first pub 1998 (editions)

informative lighthearted medium-paced
Principles of Marketing Engineering by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

288 pages • missing pub info (editions)

nonfiction business economics
Principles of Marketing Engineering and Analytics by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering and Analytics

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

328 pages • missing pub info (editions)

nonfiction business economics