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230 pages • first pub 2008 (editions)
ISBN/UID: 9781422121153
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 April 2008
Description
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is ...
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230 pages • first pub 2008 (editions)
ISBN/UID: 9781422121153
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 April 2008
Description
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is ...