Lindsay H. Zaltman

1 book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Lindsay H. Zaltman, Gerald Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Lindsay H. Zaltman, Gerald Zaltman

230 pages • first pub 2008 (editions)

nonfiction business psychology challenging informative medium-paced

nonfiction business psychology challenging informative medium-paced

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers by Lindsay H. Zaltman, Gerald Zaltman

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Lindsay H. Zaltman, Gerald Zaltman

230 pages • first pub 2008 (editions)

nonfiction business psychology challenging informative medium-paced

nonfiction business psychology challenging informative medium-paced

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