Repositioning: Marketing in an Era of Competition, Change and Crisis by Steve Rivkin, Jack Trout

Repositioning: Marketing in an Era of Competition, Change and Crisis

Steve Rivkin, Jack Trout

217 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind--a book that revolutionized the world of marketing. But times have changed. Competition is...

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