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300 pages • first pub 2000 (editions)
ISBN/UID: 9780787950774
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
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300 pages • first pub 2000 (editions)
ISBN/UID: 9780787950774
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
Community Reviews
Content Warnings