Browse editions

Current edition
Brand Asset Management by Scott M. Davis
Brand Asset Management
—
Scott M. Davis

Brand Asset Management

Jossey-Bass Business & Management

Scott M. Davis

300 pages • first pub 2000 (editions)

nonfiction business economics informative medium-paced
Other editions (1)
Expand filter menu Filter editions
Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis

Brand Asset Management: Driving Profitable Growth Through Your Brands

Jossey-Bass Business & Management

Scott M. Davis

265 pages • missing pub info (editions)

nonfiction business economics informative medium-paced