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Market Segmentation: Conceptual and Methodological Foundations by Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations

International Quantitative Marketing

Michel Wedel, Wagner A. Kamakura

382 pages • missing pub info (editions)

nonfiction business economics mathematics informative medium-paced
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Market Segmentation: Conceptual and Methodological Foundations by Michel Wedel, Wagner A. Kamakura

Market Segmentation: Conceptual and Methodological Foundations

International Quantitative Marketing

Michel Wedel, Wagner A. Kamakura

382 pages • missing pub info (editions)

nonfiction business economics mathematics informative medium-paced