Marketing Strategy from the Masters by Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon
Marketing Strategy from the Masters

Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon

1021 pages first pub 2010 (editions)

medium-paced
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Description

Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and us...

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