Phillip Pfeifer

4 books

Key Marketing Metrics: The 50+ metrics every manager needs to know by Phillip Pfeifer, Paul Farris, Neil Bendle, David Reibstein

Key Marketing Metrics: The 50+ metrics every manager needs to know

Phillip Pfeifer, Paul Farris, Neil Bendle, David Reibstein

635 pages • missing pub info (editions)

informative medium-paced
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

Paul W. Farris, Neil Bendle, Phillip E. Pfeifer, David Reibstein

431 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Phillip Pfeifer, Paul Farris, Neil Bendle

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

Phillip Pfeifer, Paul Farris, Neil Bendle

464 pages • missing pub info (editions)

nonfiction business computer science economics
Marketing Strategy from the Masters by Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon
Marketing Strategy from the Masters
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Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon

Marketing Strategy from the Masters

Philip Kotler, Paul W. Farris, Phillip Pfeifer, Nancy Lee, Neil Bendle, Larry Light, Monique Reece, David Reibstein, Joan Kiddon

1021 pages • first pub 2010 (editions)

medium-paced
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