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The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland

The Making of a Name: The Inside Story of the Brands We Buy

Steve Rivkin, Fraser Sutherland

275 pages • first pub 2004 (editions)

nonfiction business informative fast-paced
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The Making of a Name: The Inside Story of the Brands We Buy by Steve Rivkin, Fraser Sutherland

The Making of a Name: The Inside Story of the Brands We Buy

Steve Rivkin, Fraser Sutherland

275 pages • first pub 2004 (editions)

nonfiction business informative fast-paced