Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout
Differentiate or Die: Survival in Our Era of Killer Competition
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Jack Trout
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Differentiate or Die: Survival in Our Era of Killer Competition

Jack Trout with Patrick Cullen, Steve Rivkin

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nonfiction business informative medium-paced
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Description

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any tim...

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