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Vanitha Swaminathan, Kevin Lane Keller
624 pages • missing pub info (view editions)
ISBN/UID: 9781292314969
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and...
Community Reviews
Content Warnings
—
Vanitha Swaminathan, Kevin Lane Keller
624 pages • missing pub info (view editions)
ISBN/UID: 9781292314969
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and...
Community Reviews
Content Warnings