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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Vanitha Swaminathan, Kevin Lane Keller
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Vanitha Swaminathan, Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Vanitha Swaminathan, Kevin Lane Keller

624 pages

nonfiction business informative medium-paced
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