Principles of Marketing Engineering by Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

Principles of Marketing Engineering

Gary L. Lilien, Arnaud De Bruyn, Arvind Rangaswamy

288 pages missing pub info (editions)

nonfiction business economics
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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the ...

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