Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value by W. Earl Sasser, W. Earl Sasser, W. Earl Sasser Jr., Leonard A. Schlesinger

Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

W. Earl Sasser, W. Earl Sasser, W. Earl Sasser Jr., Leonard A. Schlesinger

missing page info Add in missing page information • first pub 1990 (editions)

informative slow-paced
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Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal "service excellence" books fails to address this key question. In this pathbreaking b...

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