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265 pages • missing pub info (editions)
ISBN/UID: 9780787963941
Format: Paperback
Language: English
Publisher: Jossey-Bass
Publication date: 27 September 2002
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
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Content Warnings
265 pages • missing pub info (editions)
ISBN/UID: 9780787963941
Format: Paperback
Language: English
Publisher: Jossey-Bass
Publication date: 27 September 2002
Description
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. ...
Community Reviews
Content Warnings