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Brand Asset Management: Driving Profitable Growth Through Your Brands by Scott M. Davis

Brand Asset Management: Driving Profitable Growth Through Your Brands

Jossey-Bass Business & Management

Scott M. Davis

265 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
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Brand Asset Management by Scott M. Davis
Brand Asset Management
—
Scott M. Davis

Brand Asset Management

Jossey-Bass Business & Management

Scott M. Davis

300 pages • first pub 2000 (editions)

nonfiction business economics informative medium-paced